You’ve probably heard a lot about retaining workers, but what about getting them on board in the first place? Even with the advent of social media and online job boards, it’s still a challenge for many companies to spark the interest of qualified candidates. If it seems like nobody is applying to your jobs, it’s time to look at your approach to the recruitment process. Here are some of the possible reasons you’re not attracting applicants:
You aren’t offering competitive pay.
Whether you’re seeking temp, part-time or permanent candidates, offering competitive pay is crucial for attracting top talent. Every year, it’s best to do an assessment of your salary structure compared to national average salaries in your industry. If you’re not offering pay that’s fair and consistent with the competition, you can be sure candidates will be lured to employment elsewhere. You’ll want to especially take a look at which positions you’ve had trouble filling for a long time, as this is a sign that a low salary is to blame.
Your job descriptions are ineffective.
Failing to create compelling and engaging descriptions will result in many missed opportunities to garner the attention of job seekers. An effective job description is one that fully describes the scope of the job, including its associated daily tasks and responsibilities. It should also shed light on how the role fits within the context of the entire organization’s mission, as this will resonate most with candidates looking for rewarding and meaningful work.
You’re forgetting about the big picture.
Successful recruitment isn’t just about selling a job to candidates, it’s about selling what you are as a company. Communicating what you have to offer from a cultural standpoint can be very influential in piquing candidates’ interest, as they’ll get a better sense of what they can expect from your company as a whole. In all your recruitment efforts, it’s important to showcase unique company perks and benefits, such as flexible schedules, extended maternity leaves, wellness plans and the like. Remember, it’s not just about the job that candidates care about – it’s the experience they’ll be afforded as a member of your organization.
Reflecting on the factors above will help you determine which areas of your recruitment process need to be improved to generate interest. In the long run, you’ll end up hiring workers who are most aligned with your workforce needs and culture.
Struggling to attract top talent to your job openings?
Grow your workforce with The Liberty Group, with locations in major cities throughout the United States.
Toll Free: 855-961-7666