How Can Leasing Agents Make or Break Your Business?

How Can Leasing Agents Make or Break Your Business?

If you’re the owner of a multifamily property or apartment complex, you’ve probably discovered the importance of hiring leasing agents. In many ways, leasing agents are the cornerstone of your property’s success – playing a critical role in everything from tenant recruitment to overall operations. The quality of leasing agents you hire can make or break your business, which is why making the hiring and management practices a top priority is key.


Here are three steps you can take to build a team of top qualified leasing agents:

Hire trained agents. Establishing a thorough vetting process will allow you to hire only the most trained and qualified agents for your property. Agents who have already been trained will bring a depth of experience to the role, equipped with the skills to perform their jobs with minimal onboarding or supervision. Building a team of trained leasing agents will lead to better management of your property, elevating the quality of your building and resulting in increased tenant retention.


Invest in training and development. Investing in the training and development of your agents is one of the most effective ways to ensure the success of your business. Whether you choose to train agents yourself “in house” or use an outsourced company to facilitate training, giving your agent team the necessary tools and knowledge is fundamental to their ability to represent your property. Remember, even the most skilled agents need a refresher from time to time. Training and development can give them the confidence to keep performing their jobs with competence and professionalism.


Work with a staffing agency. One of the most effective and proven ways to find top leasing agents is to work directly with a staffing agency on your hiring and recruitment efforts. A staffing firm that specializes in the multifamily and apartment industry will have the resources to find agents that qualify for your openings, bringing both expertise and experience to their roles. Over time, building a partnership with a staffing firm will result in fast and efficient workforce development for your property.

By putting these tips into practice, you’ll elevate every aspect of your property – from tenant recruitment to building maintenance to everything in between!


Has finding trained leasing agents been a challenge lately? Contact The Liberty Group and learn how a staffing partnership with our firm can help you find the most qualified agents in the property management industry.