The Art of Candidate Attraction: How to Attract Top Talent to Your Company

The Art of Candidate Attraction: How to Attract Top Talent to Your Company

Does the quality of your talent pool seem mediocre lately? If you’re failing to attract impressive candidates, it may be time to make some changes. Fortunately, there are many ways to attract top talent to your company that will set the stage for improved hiring outcomes in the future.

As you seek to attract better talent to your company, here are some creative strategies to find more qualified candidates:

Focus on well-being and flexibility. 

Companies that embrace the growing shift to work-life balance will continue building the most high-quality teams. Highlighting flexible work practices in your job posts and throughout your hiring process will draw candidates who want a healthy balance between work and their personal lives. By fostering a company culture that values its people beyond the workplace, candidates and current employees will be more compelled to be part of your organization.

Develop skills-focused descriptions.

Skills-focused job descriptions are increasingly gaining more traction from candidates. Rather than listing required experience or education, companies that list specific skills tend to get the highest quality applicants. According to LinkedIn’s Talent Blog, data shows that job posts with skills in the requirements section are correlated with an 11% increase in the view-to-apply rate, compared with job posts that don’t list skills among the requirements.  Rather than focusing primarily on required education or experience, “skills-first” job posts tend to generate interest by a greater pool of candidates who are able to picture themselves in a role at your organization.

Involve executives in the hiring strategy.

Getting “buy-in” from executives at the top regarding your hiring strategy is important for a couple reasons. First, executives are responsible for determining which qualities are most valued in employees, such as traits of being trustworthy or hardworking. Second, executives essentially serve as role models for the types of individuals you want to hire for your organization. When high-level execs set the right tone, this will naturally translate to the quality of candidates who apply to your jobs.

Investing in a staffing partnership can be one of the most impactful ways to attract better candidates!

Are you struggling to find qualified candidates for your job openings? Contact with The Liberty Group, a national executive search firm based in Houston, Texas, and learn how a staffing partnership with our firm can help!