The Power of Data-Driven Decision Making

The Power of Data-Driven Decision Making

As a property owner or manager, are you currently utilizing data-driven strategies to make critical decisions for your business? Data-driving decision making can have a monumental impact on your property, especially over the course of several years. When implemented properly, data analytics assist in driving positive change for many aspects of operations and management. Here are some of the many benefits of data-driven analytics and how you can utilize these practices for your business:


Better tenant acquisition.

By using data to evaluate the type of tenants you attract to your property, you can successfully appeal to your “ideal tenant” candidates through more strategic marketing. For example, you may conduct a survey that provides insights into how your existing tenants discovered your property. You can use this information to formulate future marketing campaigns aimed at generating the most effective tenant acquisition results. Ultimately, marketing that’s based on valuable data findings will reap the best sales outcomes, resulting in optimal occupancy rates.


Reduced maintenance costs.

Data analytics can play a major role in reducing all kinds of property-related costs, especially when it comes to lowering maintenance expenses. This is because data sheds light on what areas of maintenance could be facilitated more cost-effectively, such as using advanced technology for certain functions rather than human labor. There are many property maintenance benchmarks that can be used to measure performance, such as speed of repairs; technician response time; and vendor response time. By focusing on these benchmarks, you can modify maintenance functions accordingly to allow for more efficiency and greater tenant satisfaction!


Enhanced productivity and staff morale.

By investing in data-driven methods to improve your property, you’ll ultimately enhance productivity among staff and elevate morale within your culture. Your leadership and management teams will be able to delegate tasks more fluidly, allowing all members of your staff to perform their jobs at the highest level without wasting time and resources. When staff members feel productive in their roles, they will inherently experience more job satisfaction and happiness – having a positive effect on your workplace environment and employee retention.


By using data-driven insights to make informed decisions for your business, you’ll naturally improve your bottom line and set your property up for greater long-term success!


Do you need more qualified staff to improve your property’s operations and management? Contact The Liberty Group, a staffing firm specializing in the multifamily and apartment industry, and learn how our real estate recruiters can find the best candidates for your hiring needs.