Apartment Sales Tactics that Actually Work

Apartment Sales Tactics that Actually Work

Are you tasked with the job of selling apartment units to prospective tenants? Whether you’re new to the real estate industry or a seasoned professional with years of experience, there’s always room to improve your sales techniques. Getting prospective buyers to commit to a contract is the ultimate goal in sales and leases. Here are three proven tactics that will make your buyers feel comfortable, informed, and ready to sign on the dotted line:

Focus on storytelling. 

While it may seem like unconventional sales advice, there’s a lot of value in making a personal connection with your buyers during the sales process. Storytelling can be a powerful way to stir buyers’ emotions and elevate their interest in an apartment. By learning about a buyer’s background and family situation, you can craft a narrative about how their life may look in the new space. Describing the apartment with specifics related to the buyer’s life – such as referencing their children or pets – will help them envision themselves living in their new apartment.


Leverage social media.

Social media marketing has easily become one of the most effective ways to promote apartments and generate interest from potential buyers. Leveraging your property’s social media accounts with professional, vibrant photography can draw attention and showcase your property to thousands of potential buyers in your community and beyond. Beyond photography, social media has many functions in real estate, allowing you to post current listings; promote open house events; and network with potential buyers. If you’re unsure of how to effectively utilize social media, consider hiring a reputable professional to implement a marketing program aligned with your goals.


Create virtual tours.

Creating virtual tours has become a growingly popular sales tactic in attracting a wider range of buyers. With virtual tours, buyers can view your housing units right from the comforts of home. Through photos and videos, buyers will get a sense of your housing complex and what it has to offer in terms of layout, aesthetics, amenities, and more. A user-friendly platform will ensure buyers can easily navigate virtual tours and acquire key information about your property.

As you refine your sales techniques, implementing these tactics can help you secure more leads and better market your property to prospective buyers.


Looking for your next sales position in the property management industry? Get in touch with The Liberty Group, a national executive search firm based in Houston, Texas, and learn how we can connect you with exciting job opportunities!