If you are not already utilizing social media platforms for the hiring process, you’re missing a great opportunity to connect with your best candidates. LinkedIn is tailor-made for this purpose, but other platforms can be just as useful. We’ve gathered six ways that you can tap this technology for the benefit of your apartment community or property management firm.
- Build (or Expand) Your LinkedIn Site – LinkedIn should be your bread and butter site when it comes to hiring. Make sure your profile is complete and your page is full of information that would be useful to a potential candidate. Then, keep up with connections and messages so you can grow your network.
- Brand Your Talent Search – Creating a “brand” for your talent search is much easier using social media. Build an image that shows more about your company culture and takes advantage of the share-ability of social media. Think about Google, and how everyone knows it is a wonderful place to work—much of that is due to Google being open with its employment practices through social media. Regularly post pictures of what your employees are doing within the community. Do you regularly reward your employees? Do you team up and get involved in community service? What about fun events and outings just for your employees? Why not post it? It shows that you value your employees and the community and recent studies show that the millennials see this as almost as important as compensation.
- Post It – When you have a job opening, post about it. Make your post public, send it through to all the main networks and share that information. The beauty of social media is that not only will your connections see it, but others may share it further. Facebook now has a very user-friendly and responsive program to post your jobs on your company’s Facebook page. You can target your potential applicants by choosing the location(s) of your open positions. You can include work experience and education to target the proper audience. Select a budget and how many days you want the job post to run and Facebook sends you the applicant as a “message”. It is important to respond to these applicants right away. It is not only professional and courteous, but it also affects your status with Facebook. Facebook shows how many typical days or hours it takes you to respond.
- Use Hashtags – Most of the major social networks utilize hashtags. Research hashtags that are popular among those who are talented in the areas of which you are hiring (for instance if you had a marketing position, “#marketingjobs” has thousands of hits on Twitter and Facebook. Make sure you tag all your job posts with appropriate tags. Using hashtags allows your message to spread far and wide.
- Video-We are inundated with thousands upon thousands of messages every day. One of the most popular forms of engaging your audience is with video. A professionally produced video about your company, the culture, your unique vision, your growth, and opportunities, is much more likely to be viewed than most other forms of content. Using your own employee’s testimonials of why they enjoy working for your company shows personal insights to the potential candidate about your company and a possible fit for the candidate.
- Use Social Media for Research – The same tool you use to find candidates can be very useful in the screening process. Check out your candidate’s LinkedIn profile or see if other accounts are public. You may be able to learn more about a candidate and his or her experience by seeing what information is available on social media.
While social media is a good place to look for some types of candidates, filling those specialized positions can still be a challenge. If you would like assistance with your search for employees or temporary staff, reach out to us at The Liberty Group. We are eager to help you, every step of the way. For further information, please contact us toll-free at 855-961-7666. You can also visit our website at www.thelibertygroup.com for more information about our services.
Shonna Schneider-Marquis, CAS
Vice President of Marketing and Public Relations
If you have job search phone phobia, you are not alone. The condition is quite common. Fortunately, there are some simple techniques that can help you overcome this phobia quickly so that you do not miss out on good opportunities.
The basics are all here below – follow these steps to a more efficient and less scary job search.
1. Write out a script for yourself.
Preparing a script will keep the butterflies away, especially if you practice it out loud periodically. Keep your script short – the purpose of this call is to introduce yourself and leave your prospective employer wanting more.
2. Stand while you call.
You automatically sound more confident and full when you stand up. Choirs always stand when they sing, so why don’t you.
3. Smile while you talk.
In the same way that standing helps your voice, so does smiling. People can hear you smile. You also have another advantage – on the phone, no one can see if you look goofy when you smile or not.
One trick that usually works is to put a small mirror right in front of you as you talk. Place the mirror at the same height that you are standing. It is almost impossible to look at yourself while you are on the phone without smiling!
4. List out the toughest questions that you expect to field.
This is an addendum to the first tip – writing out a script. Make sure this script includes the questions that you are most afraid of. During your rehearsals, you can script out some great answers to these questions. Practice keeping your answers brief – 5 to 10 seconds max.
5. Practice with a friend.
Before you go calling the CEO of a Fortune 500 company, call your friend. Rehearse a call with a friendly voice first. You will gain confidence that you can use in your next conversation with a hiring manager.
6. Get in touch with the gatekeeper first.
The decision makers within a company are usually quite difficult to cold call. Before you try to call these people directly, try to get in contact with that person’s assistant or administrator. You can use that person’s name when you talk to the decision maker to make the call a warm lead.
7. Take notes from your conversation with the gatekeeper.
As you talk to the gatekeeper, you should get to know that person as personally as you can. They know their bosses better than anyone, and they may be able to tell you how to get through. Keep in mind that you will likely need to talk to the gatekeeper more than once, so prepare for this. Come with a great attitude, and always look to take notes.
One of the most important things that you can get from the gatekeeper is when to call back. Busy people keep schedules. They are likely open at the same time every day. However, you will never know exactly when to call unless the gatekeeper tells you!
8. Start stacking referrals.
Your past contacts may be able to help you get new ones. You never know who someone knows until you ask. As you prepare to call new potential employers, get in touch with all of your positive contacts from your past working lives. It is much easier to call people when you have been referred by a mutual friend or colleague. You also gain traction when you drop the right name.
9. Keep your conversations brief.
Do not waste time with your personal contacts either; script out your conversations with them, keep your phone calls short and thank them at the end of each call. You may need to call more than once, and this will keep them from avoiding your calls in the future.
10. Don’t get put into voice mail jail.
Try not to leave voicemails. It takes too much power away from you and actually keeps you from calling back in a timely manner.
Many of us naturally attach phone calls to rejection during the job search. The outline above will keep you from having to deal with the worst of this. Dulling the instinct to equate phone calls with failure is the first step to getting over phone phobia. Soon enough, your work will begin to pay off!
While using the phone for your job search is helpful, nothing is more powerful than having a recruiting firm to recommend you for their open positions. We are eager to help you, every step of the way. For further information, please contact our corporate office toll-free at 855-961-7666, or our website for more information about our services at www.thelibertygroup.com.
Shonna Schnieder-Marquis, CAS
Vice President of Marketing and Public Relations
The Liberty Group is rapidly expanding and is excited about our newest apartment staffing office in Seattle. We are currently recruiting for all multifamily (apartment) positions that range from temporary, temp to hire, and direct hire. We work for the nation’s top property management companies, which means we have hundreds of immediate openings.
Current Office Openings
Concierge, Leasing, Assistant Manager, Bookkeeper and Community Manager.
Current Maintenance Openings
Porter/Groundskeeper, Make-Ready Technician, HVAC Technician, Ticket Runner, Maintenance Technician, Lead Technician and much more.
We pay the most competitive wages and offer employee benefits and paid time off. You can test drive your employer while getting paid!
The Liberty Group is a National Executive Search and Temporary Staffing firm specializing in the multifamily industry since 1977. For most positions, you can apply today and start tomorrow. Put our experience to work for you! Our office address is 707 S. Grady Way Suite 600 Seattle, WA 98057. Directions to our office: From I-5 South follow to I-405. Take Exit 2 to Washington 167 N in Renton, then drive to Grady way. We are in Triton Towers past Starbucks and Applebee’s.
Meet our Branch Manager: Lisa Catello
We are active members of the Washington Multi-Family Housing Association and have been a long-time member of the National Apartment Association (NAA). Meet our new Branch Manager, Lisa Catello. When we decided to open a branch in Seattle, we knew we had to hire someone with years of experience in the multifamily industry and a strong connection to the area. Lisa Catello was that choice! Lisa got her start in Portland, Oregon and has over twenty five years’ experience in multifamily.
She’s had the honor of working for great companies such as Greystar, Mark Taylor and Pinnacle. Lisa brings to the table a full understanding of not only the expectations of onsite managers and supervisors, but the need of the ownership and residential customers. Her passion is taking stress off her clientele by finding solutions for all their staffing needs. Please join us in welcoming Lisa Catello to the Liberty family.
You can reach our Seattle apartment staffing office at 206-607-9631 or email Seattle@thelibertygroup.com. Our national toll-free number for any other inquiries is 855-961-7666. To search for our jobs, go to www.thelibertygroup.com/jobs-seattle-wa/ or visit our main site at http://www.thelibertygroup.com/.
Our new Atlanta Apartment Staffing office is now conducting interviews for all multifamily positions. Our Atlanta location will be one of our largest branches and we have hundreds of the top property management companies who are seeking talented candidates to start immediately. The Liberty Group has apartment jobs that offer you a lot of flexibility. You can choose from temporary, temp to hire, direct hire, full-time and part-time positions that are available to start as early as tomorrow. We have a large variety of positions that range from: Concierge, Leasing Consultant, Assistant Manager, Community Manager, Groundskeeper, Housekeeper, Make-Ready, Maintenance Technician, HVAC Technician and Lead Supervisor. We offer the most competitive pay and benefits.
The Liberty Group is a National Executive Search and Temporary Staffing firm specializing in the multifamily industry since 1977. Apply today and start tomorrow with many of our jobs. Put our forty years of experience to work for you! Our office is conveniently located in the Perimeter Area within minutes to Buckhead, Sandy Springs, Midtown and Downtown Atlanta. Our address is Two Ravina Drive Northeast, Suite 500 Atlanta, GA 30346.
Coming South on I-75
Go south on I-75 and exit onto I-285 East towards Greenville. Go approximately 5 miles and take exit 29 onto Ashford Dunwoody Road. Take a left at the light and cross back over I-285. At the 3rd light, take a right onto Ravinia Drive NE. Immediately after turning right onto Ravinia Drive NE, take another immediate right onto Ravinia Drive NE, (Building 1 will be on your left). Salon Ravinia will be on outside ground floor of Building 2.
Coming from Hwy 400
Go on Hwy 400, exit I-285 East towards Greenville. Take first exit 29 onto Ashford Dunwoody Road. Take a left at the light and cross back over I-285. At the 3rd light, take a right onto Ravinia Drive NE. Immediately after turning right onto Ravinia Drive NE, take another immediate right onto Ravinia Drive NE, (Building 1 will be on your left). Salon Ravinia will be on outside ground floor of Building 2.
Coming West on I-285
Take exit 29 onto Ashford Dunwoody Road. Take a right at the light. At the 3rd light, take a right onto Ravinia Drive NE. Immediately after turning right onto Ravinia Drive NE, take another immediate right onto Ravinia Drive NE, (Building 1 will be on your left). Salon Ravinia will be on outside ground floor of Building 2.
When seeking out our Leader for our Atlanta office, it was apparent we had to hire someone with years of experience in the multifamily industry and had strong customer service skills. We were thrilled when we met Mary Beth Breen, she had all of the experience, skills, strong work ethic, excellent reputation, and caring personality we need to manage a staffing office. Mary Beth has over twenty years’ experience in multifamily and in the Atlanta area. Most of you will know her from her five years at Apartments.com where she dedicated her time to customer service and volunteering at the Atlanta Apartment Association. We are proud members of the Atlanta Apartment Association and long-time members of the National Apartment Association. Please join us in welcoming Mary Beth to the Liberty family.
You can reach our Atlanta Apartment Staffing office at 678-505-7501 or toll free at 855-961-7666. Our email is Atlanta@thelibertygroup.com. To learn more about our new office and search our jobs visit http://www.thelibertygroup.com/jobs-in-atlanta-ga/
Greetings from sunny Southern California! The Liberty Group is rapidly expanding and is excited about our latest apartment staffing office in Southern California. We are now open and hiring for all multifamily positions that range from temporary, temp to hire, and direct hire. We are currently interviewing for a variety of apartment jobs in Leasing, All Management, and All Maintenance positions. The Liberty Group is a National Executive Search and Temporary Staffing firm specializing in the multifamily industry since 1977. Our jobs you can apply today and start tomorrow. Put our experience to work for you!
We are conveniently located in the heart of Orange county. Easy access off the 57 freeway and the 5 freeway, and across the street from the Angels’ stadium. We are less than 4 miles away from Disneyland. We are active members of the Apartment Association of Orange County (AAOC), California Apartment Association (CAA), and have been a long-time member of the National Apartment Association (NAA).
Meet our branch manager: Stefanie Koslosky
Stefanie grew up in Orange County, California. She has been in the Real Estate industry for the past seventeen years. She held a California real estate license and was member of the Orange County Association of Realtors until she found her niche in Property Management. Stefanie has managed multifamily and commercial assets. Most of our clients will know Stefanie from working at Yardi and Popcard. Liberty is grateful to have Stefanie join our team and we are confident our candidates and our clients will enjoy working with her, and the entire So Cal team too.
You can reach our So Cal office at 657-221-2340, or email SoCal@thelibertygroup.com. You may also reach us toll-free at 855-961-7666. To read more about our office and search our jobs, visit us at http://www.thelibertygroup.com/apartment-jobs-so-cal/.